How to Create a Blog Media Kit in 10 Simple Steps

Desktop Mockup for Marketing

How to Create a Blog Media Kit in 10 Simple Steps

How to Create a Blog Media Kit

Thought about working with companies but are not sure where to begin? Start by first constructing an effective and appealing blog media kit. Here’s how: 

Communicating your own flair and style is imperative but be sure sure to pepper in these 10 basic elements for winning marketing material.

1 | Header – Simple and concise, the header provides quick visibility on the web address and the theme of your blog. 

2 | About – What is the general jest of your blog and why is it different from other blogs?

3 | Market – Who are your readers? Share analysis of your Google Analytics metrics (ex. Country), review your total Disqus comment count, and identify exactly who your target market is. No, not just “women” or “people who like to travel”. Get specific with the age and interests of your readers. 

4 | Screenshot Provide an attractive screenshot of your blog. In the image below, I used a desktop mockup that I found of I simply uploaded a screenshot into the Photoshop file and ta-da! I have an attractive graphic of my online space.

Desktop Mockup for Marketing

5 | Proof – Reviews from previous partnerships speak volumes. As you begin to work with companies, actively seek feedback on their experience working with you. It’ll aid you in improving your offerings and provide validation for future partnerships.

6 | Picture – Just as we love seeing a profile photo on our blogs, share one here as well. It helps the viewer quickly identify the voice behind the words. For consistency, use the same image that you currently use on the side bar of your blog.

7 | Story – Your elevator pitch! Share the good ole spiel that you’ve constructed to quickly explain why your blog matters and why readers find and follow your content.

8 | Stats – Quantitative statistics identifying your influence – the number of Bloglovin’ readers, RSS subscribers, social media followers, youtube subscribers, monthly page views and so on. Be sure to pull these numbers from valid sources (ex. Google Analytics) and keep them up to date! This is the meat and potatoes of your social media kit and the section that companies can most identify with.

9 | Content Sample – Use images of your travels, recipes, how-to instructions, etc. to provide a glimpse at the content of your blog. I enjoy travel photography tremendously so I focused on sharing some of my best work. 

10 | Date – As your own check and for clarification that the information is current, add the month and year in the footer of the kit.

How to Create a Blog Media Kit in 10 Steps

Lastly – Stuck on formatting? Considering checking Etsy for resume templates that you can modify to make your own. 

The next step?

During your initial point of contact, provide your current blog media kit (in PDF format) along with a thoughtful email on why you think a partnership would be successful for all parties involved. It’s taken awhile for me to hone in on what it important to communicate in this kit – remember, stats like page views and the target market are critical but sometimes using blogger-terminology and more advanced metrics (ex. Klout scores, which not everyone is familiar with) isn’t as relevant for communicating value to companies.

If you’re interested in learning more about choosing and establishing partnerships, let me know and I’ll share it in another post!

Sintra, Portugal

  • Ahh, media kits are next on my to-do list and this post was very informative. I’m a visual learner so your chart was really helpful. More please 🙂

    • awesome! glad you found it helpful!

  • Yes! This was perfect, keep these coming gal, I am lost in this world of media kits and outreach to companies.

    • noted! I’ll try and put some more of these kinds of posts together soon! xo

  • This is perfect! I just created my first media kit. While I followed some of these steps, some of them (such as adding the date!) I definitely need to do!

    • oh nice! well, if you think I forgot anything just let me know! 😀

      If you’d like me to QA your media kit I’d be happy to help! xo

  • This is so interesting! And your media kit is gorgeous! I’m with Kaelene I’m lost a bit when in it comes to all this!

    • Thanks, love! I’m definitely happy to pass along what I know so I’ll be sure to add some more of these kinds of post in the future! xo

  • I’d love to hear more about reaching out to companies!

    • Okay, will do dear! It seems like that’s a common question so I’ll definitely plan on sharing my methods in later posts! It can be kind of daunting so I’m happy to share. 😀 xo

  • I so needed this.

    • well you’re so welcome, dear! If you need any help w/ yours just let me know! xo

  • Love, love that you’re always willing to help fellow bloggers out! Like all your other posts, this is super informative! Keep ’em coming!

    • Woohoo! Glad to share what I know, my dear! I’ll be sure to pass along more advice down the road, it seems like lots of folks have questions about this sort of thing. 🙂 xo

  • Ah look at your pretty, pretty media kit!!!!!! I recently switched over to a multi-page media kit, and BOY talk about painstaking! Since I’m a little OCD when it comes to design, coming up with 6 pages that had an overall design aesthetic was an all weekend task! All that to say, great job on this!

    • Oh my, 6 pages! Hats off to you – that sounds absolutely brutal! Surely companies are going to be absolutely wowed when they see it though so it’s all worth it in the end! xo

  • Kari Guastella

    This is so helpful! I am working on my media kit right now!

    • you’re welcome, my dear! just let me know if you have any questions! I’d be happy to QA it once you’re done, if you’d like! 🙂

  • This is super helpful! I haven’t created one yet, mostly because I didn’t have a clue where to begin…but now I do! 🙂 Thanks!

    • woohoo! glad I can help! holler if you have any questions! xo

  • Your posts are always so helpful for up and coming bloggers. Thanks for sharing the love!

    xx Leesa & Kate

    Travel inspiration?

    • absolutely! I’m happy to share what I know and save others the hassle of trying to figure it out! it’s a big crazy world out there! xo

  • How about a post on understanding Google Analytics? I’m not looking to be a pro-blogger, but I did install GA just for the fun of it, but haven’t used it at all because, holy moly, that’s a lot of graphs and stats!

    • yes ma’am, gal! I’ve been studying GA really intensely the past few weeks actually, I’ll pass along what I know sometime down the road! xo

  • This is so helpful, Margo! I for one would be down with reading a post about establishing partnerships.

    • you got it, dear! happy to share what I know! 😀

  • Very helpful! I’ve been meaning to create a media kit and this breaks it down really well! Sometimes I just need simple, straightforward step by step directions.

    • Oh perfect, glad I could help you dear! Good luck putting yours together! 🙂

  • Rachel Hosie

    This is reeeaaaally useful, thank you! I’d love to see more posts explaining how the business of blogging works please 🙂

    • Sure! Happy to help, dear! I’ll put something together in the next few weeks! There’s been a ton of questions about this topic so I’m happy to share what I know. 😉

  • Brianna DePauw

    This is super helpful! I would love to hear more about partnerships!! Thanks!

    • You got it, dear. I’ll try and put something together about partnerships sometime soon. xo!

  • Awesome tips here! I am in need of creating a media kit, like, yesterday, so I will definitely bookmark this! Thanks for sharing your insights 🙂

    • Absolutely, dear! Glad I could help! Let me know if you have any other questions. 😀

  • Nice tips – I personally don’t use a picture of myself as my icon (as you can see here!) – I feel a little more comfortable that way, but I wonder what impression it leaves on visitors?

    • Being honest, I think a picture is necessary. Even if you want to make it artsy and more of a silhouette, it’s your image that helps people to identify you and the stories you choose to share on your blog. By being anonymous it makes it challenging for reader to feel connected to your online space and want to return. Of course, this is all completely up to you, just my opinion!

      • Thanks! I’ll keep it in mind 🙂

  • This is great and so helpful! I would love hear more about partnerships and how you go about it. I often feel hesitant about making that first step!

    • no problem, Laura! I’ll try and put something together in the coming weeks! 🙂

  • Thanks so much for this – a year in, it really is time to create a media kit, so this is incredibly useful!